# Manage multiple brand voices

You can create multiple brand voices in [Settings > My Brand](https://my.blotato.com/settings/brand) -- one for each brand, client, or audience you create content for. Each brand voice has its own Brand Kit: business details, ideal customers, posting topics, and brand visuals. Blotato uses the selected brand voice to write content and generate on-brand visuals.

## Switch or create a brand voice

1. Go to [Settings > My Brand](https://my.blotato.com/settings/brand)
2. Open the **Brand** dropdown at the top of the page
3. Select an existing brand, or choose to create a new one
4. Fill in or edit the Brand Kit fields below (brand name, website, business, audience, posting topics)
5. Optionally upload brand visuals and brand documents
6. Click **Save Changes**

The fields below the dropdown apply to the brand selected in the dropdown. For the full list of Brand Kit fields, see [Brand Kit](/settings/brand-kit.md).

## Set your primary brand

Your primary brand is used by default in content generation.

1. Open the **Brand** dropdown and select the brand you want as your default
2. Mark it **Primary** (the star)

To remove a brand you no longer need, select it in the dropdown and click the delete (trash) icon next to it.

## Select a brand voice when generating

1. Open the [AI Agent](https://my.blotato.com/remix-agent)
2. In the left panel, open the **Brand Voice** dropdown
3. Select the brand voice you want for this content
4. Generate your content

Blotato applies the selected brand voice's Brand Kit when writing posts and creating visuals. If no brand voice is selected, posts sound generic.

## Tips

* Name each brand clearly (by brand, client, or audience) so you can pick the right one quickly.
* Keep each brand's "What do you post about?" and "Describe your ideal customers" fields specific. The AI Agent reads these before generating.
* Review and update your brands as your strategy or audience changes.


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