Manage multiple brand voices

To tailor Blotato's content to different brand voices across your social media channels, you can define specific "speaker" personas within your prompts. This approach allows you to maintain consistent and targeted messaging for each audience segment.

For visual personalization (images, videos, carousels), set up your Brand Kit in Settings > My Brand. The Brand Kit provides Blotato with your business context, audience, and brand visuals to generate on-brand content.

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Here's how to set this up:

1. Create separate prompts for each brand voice:

• Go to https://my.blotato.com/prompts

• For each brand voice, create a new prompt or duplicate an existing one.

• Within each prompt, define your brand voice by specifying characteristics such as tone, style, and perspective. For example:

# WRITING STYLE
Here’s how you always write:

<writing_style>

- Your writing style is professional and authoritative.
- You are writing for beginners starting to learn AI.
- Use industry-specific terminology.
- Maintain a formal tone with complex sentence structures.
- Provide in-depth analysis and insights.
- Avoid colloquial language and contractions.

</writing_style>

• Save each prompt with a clear name indicating the brand voice, such as "Tech Expert Brand Voice" or "Lifestyle Influencer Brand Voice."

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2. Provide examples and guidelines

Here a few more tips to personalize existing default prompts.

Start by editing 3 places:

• <example1>

• <example2>

• <guidelines>

💡 Replace the text in <example1> and <example2> with sample posts you like.

They can be your own posts or someone else's posts you like. This will help AI learn your preferred writing style and voice.

💡 Add any additional information in <guidelines>.

You can add information about your target audience, products/services, keywords you want included, how you want the post to flow, and anything else. This helps AI finetune each post according to your requirements and preferences.

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3. Apply appropriate prompt:

• When generating content for a specific social media channel, select your desired persona prompt.

• This ensures that Blotato content aligns with your brand voice and target audience, maintaining consistency across your platforms.

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4. Manage and update brand voices:

Remember to regularly review and tweak your customized brand voice prompts to reflect any changes in your strategy or audience.

By defining distinct persona prompts, you can effectively tailor your content to resonate with different audience segments, enhancing engagement and brand coherence across your social media.