Manage multiple brand voices

You can create multiple brand voices in Settings > My Brand -- one for each brand, client, or audience you create content for. Each brand voice has its own Brand Kit: business details, ideal customers, posting topics, and brand visuals. Blotato uses the selected brand voice to write content and generate on-brand visuals.

Switch or create a brand voice

1. Go to Settings > My Brand

2. Open the Brand dropdown at the top of the page

3. Select an existing brand, or choose to create a new one

4. Fill in or edit the Brand Kit fields below (brand name, website, business, audience, posting topics)

5. Optionally upload brand visuals and brand documents

6. Click Save Changes

The fields below the dropdown apply to the brand selected in the dropdown. For the full list of Brand Kit fields, see Brand Kit.

Set your primary brand

Your primary brand is used by default in content generation.

1. Open the Brand dropdown and select the brand you want as your default

2. Mark it Primary (the star)

To remove a brand you no longer need, select it in the dropdown and click the delete (trash) icon next to it.

Select a brand when creating a post or video

1. Open the AI Agent

2. In the left sidebar, find the Brand selector

3. Select the brand you want for this post or video

4. Write your prompt and generate

Blotato applies the selected brand's Brand Kit to this draft only. You do not need to change your primary brand to use a different brand once. The primary brand is the default for new drafts. If no brand is selected, posts sound generic.

Note: the AI Agent at my.blotato.com/agent is the current editor and applies your Brand Kit. Older tutorial videos show the remix screen, reachable from View old remix screen in the left sidebar. The remix screen does not apply your Brand Kit, so use the AI Agent for on-brand content.

Tips

• Name each brand clearly (by brand, client, or audience) so you can pick the right one quickly.

• Keep each brand's "What do you post about?" and "Describe your ideal customers" fields specific. The AI Agent reads these before generating.

• Review and update your brands as your strategy or audience changes.