Social accounts
Blotato supports:
Linkedin personal account
Linkedin company page
Twitter, including threads
Threads, including threads
Bluesky, including threads
Youtube long videos
Youtube shorts
Instagram carousels
Instagram stories
Instagram posts
Instagram reels
Instagram comments
Instagram direct messaging
Instagram DM automations
Facebook pages
Facebook posts
Facebook reels
Facebook stories
Facebook comments
Facebook direct messaging
Facebook DM automations
Pinterest pins
Pinterest videos
Tiktok videos
Tiktok slideshows
Warm Up New Accounts Before Connecting Blotato
If your social account is brand new, you must warm it up manually before connecting it to Blotato (or any other 3rd party tool). This applies to every platform -- TikTok, Instagram, Facebook, LinkedIn, YouTube, Pinterest, Threads, Bluesky, and X.
Connecting a brand new account to automation is the fastest way to get shadowbanned or flagged as a bot. Warm-up looks like this: log in daily, scroll, like, comment, save, follow relevant accounts, and post 1 piece of content per day manually.
Minimum warm-up time before connecting Blotato:
TikTok: 4 weeks
Pinterest: 2-3 weeks (then contact Sabrina to get validated)
Instagram, Facebook, LinkedIn, YouTube, Threads, Bluesky, X: 1-2 weeks
Full warm-up guide: Brand New Accounts (Warm-Up Guide)
Platform Posting Limits
Certain platforms have stricter limits due to increased risk of spammers posting low-quality content.
Tiktok Posting Restrictions
Your TikTok account must be warmed up for at least 4 weeks before connecting it. See the universal warm-up guide -- it applies to all platforms, with TikTok-specific timing.
On the Starter plan, you are limited to posting to 3 unique Tiktok accounts per 24 hour window, 10 posts per account. You may still connect more than 3 Tiktok accounts, but you can only post to 3 unique accounts in a 24-hour period. This is where the "900 TikTok uploads/month" on the pricing page comes from: 3 accounts x 10 posts/day x 30 days = 900/month. There is no monthly counter — the limit is enforced per day. This limit currently does NOT apply to the Creator plan or Agency plan.
Instagram Posting Restrictions
Each Instagram account is limited to 50 posts per day, per 24 hour window.
Pinterest Posting Restrictions
If your Pinterest is new, you must warm it up for 2-3 weeks manually before connecting to 3rd party tools like Blotato. Start posting 1 pin per day manually, then gradually ramp up to 2, then 3 pins per day. This is required because your Pinterest account will be shadowbanned if you start using automation too soon. You need to first prove to Pinterest that you're not a spam bot. Once your account reaches 100+ monthly views, reconnect it in Blotato and it verifies automatically. No manual verification request is needed, and there is no manual override -- the 100 monthly views threshold is the only unlock criterion.
All plans are limited to 10 pins/day per Pinterest account. So if you have 5 Pinterest accounts, then you can post 50 pins/day total. If your Pinterest account is well-established and you want to request a higher limit, contact Sabrina via in-app chat in the bottom right corner with your Pinterest account.
Facebook Posting Restrictions
Facebook recommends up to 5 posts per day. The upper limit is 25 posts per 24 hours per Facebook Page. Each Page has its own independent 25-post limit, so posts to one Page do not count against another. Example: 3 Pages connected from the same Facebook login each publish up to 25 posts in a 24-hour window. Facebook also recommends staying under 5 posts per day per Page for organic reach.
LinkedIn Posting Restrictions
Blotato limits publishing to 50 posts per 24 hours per profile and per company Page. Your LinkedIn profile and each connected company Page each have their own independent 50-post limit. Example: your profile publishes 50 posts and each company Page publishes 50 posts in the same 24-hour window.
Youtube Posting Restrictions
On a Starter plan, you are limited to 10 video uploads per channel per 24 hours via API. If you exceed this, you'll see: "You have reached the maximum number of 10 posts for the last 24 hours for this account." On a Creator plan, you are limited to 25 video uploads per channel per 24 hours via API. The upper limit is enforced by YouTube, not Blotato.
New channels have lower quotas and may hit limits sooner.
You can still upload videos directly via the Youtube website when the API limit is reached.
Connect accounts
To publish posts, you must connect your social media accounts.
Go to https://my.blotato.com/settings to integrate each platform.
💡 IMPORTANT
Log into the correct social account BEFORE connecting
For Facebook, select each Page individually, don't select "connect all pages"
Connecting Client or Employer Accounts
Access to a social profile inside the platform does not always grant access through third-party tools. Before connecting a client or employer account, verify your role and account type:
LinkedIn company Page: Your LinkedIn profile must have the Super Admin or Content Admin role. Check under the company Page's Admin tools > Manage admins. Analyst, Curator, Paid Media Admin, Recruiting Poster, and collaborator roles do not expose the Page to Blotato. See Connect LinkedIn Accounts.
Instagram: The account must be a Professional or Business account. Connect with the Instagram account's login details, not a Facebook login. See Connect Instagram.
Facebook Page: Your Facebook profile must have full Admin access to the Page. Select the Page during the Meta permission flow. See Connect Facebook.
YouTube branded or managed channel: Select the channel from your main Google account before connecting. If you only have the Manager role and the channel does not appear, ask the current Owner to make you an Owner. See Connect YouTube Accounts.
If you do not have the required role, choose one of these options:
Ask the current admin or owner to grant you the required role.
Ask an eligible admin or owner to complete the Blotato connection.
Connecting Multiple Accounts Per Platform
You can connect multiple accounts for each social platform (e.g., multiple Instagram accounts, multiple TikTok accounts). You don't need a separate Blotato account for each -- connect them all under one Blotato login, up to your plan's limit (see Account Limits below).
To add a second account (not replace your existing one):
Go to Settings and click the "Login with [Platform]" button
On the platform's login/consent screen, look for a button (often 3 dots (···) in the top corner) to switch to the second account, then select it
For example, on the Instagram consent screen, click the three dots (···) in the top right corner and choose Switch account. TikTok and other platforms work the same way.
The second account appears alongside your first account. Both remain connected.
If the platform keeps logging into your first account, use an incognito window as a fallback:
Open an incognito/private browser window -- this prevents your browser's cached session from overwriting the existing connection
In the incognito window, log into the second social account on that platform
In the same incognito window, log into Blotato
Go to Settings > Social Accounts
Click the "Login with [Platform]" button
Why does connecting replace my account instead of adding it?
Your browser remembers which social account you are logged into. When you click "Login with Instagram" in a regular browser window, the platform authenticates whichever account is active in that session -- which is often your first account. This reconnects the same account instead of adding a new one.
Using an incognito window prevents this because it starts with no cached sessions.
To reconnect (re-authorize) an existing account:
Go to Settings > Social Accounts
Find the account and click Reconnect
Approve the permissions when prompted
Error: "Your activity off Meta technologies" Is Missing
Meta is gradually replacing the old Your activity off Meta technologies setting with an expanded privacy control named Activity from Other Businesses in Accounts Center.
If Facebook or Instagram tells you that the future activity setting is no longer in Accounts Center, follow these steps:
Open Facebook or Instagram.
Go to Settings & Privacy > Settings.
Select Accounts Center.
Select Your Information and Permissions.
Select Activity from Other Businesses.
Verify the settings and allow data sharing.
Go to Blotato Settings.
Reset the affected Facebook or Instagram connection.
Relink the account and approve every requested permission.
Account Limits
Each plan has a limit on the total number of connected social accounts across all platforms. Facebook and LinkedIn count differently from other platforms:
Facebook: each connected Page counts as one account. The Facebook login itself does not count. Example: 1 Facebook login with 3 Pages counts as 3.
LinkedIn: your LinkedIn profile counts as one account, and each connected company Page counts as one more. Example: 1 LinkedIn profile with 3 company Pages counts as 4.
Starter
20
Creator
40
Agency
100
If you hit the limit, first disconnect an account or upgrade your plan. For the full list of plan limits (upload size, scheduled posts, scheduling horizon), see Plan Limits.
Still see "Account limit reached" after disconnecting?
Refresh the page (or log out and back in) so the count updates.
Recount every connected account, including each Facebook Page and each LinkedIn company Page. Because Pages count individually, you may still be over the limit even after removing a few accounts.
If you are genuinely below your plan's limit after removing accounts and refreshing, and the error still appears, the count is stale. Contact support in the in-app chat with your account email so the team can clear it.
Security
Blotato uses oauth2 for all platforms except Twitter, which uses oauth1 for media uploads. All access tokens are securely stored in a secure database.
By default, Blotato only stores what you post through it. When you enable the comments or messaging features, Blotato also receives and stores comments and direct messages published from or sent to your connected Instagram and Facebook accounts following the point of connection, to let you manage them in Blotato. Blotato does not backfill older activity. API use is for posting new posts and managing your Facebook/Instagram communications, not for reading your social media data.
Need help troubleshooting your connection?
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