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On this page
  • Navigate to Calendar
  • Setup Slot Schedule
  • Create Slot Schedule
  • Add New Slots
  • Enabling Slots for Different Platforms
  • Schedule Post
  • Managing Scheduled Posts
  • Edit Scheduled Post
  • Revoke Scheduled Post
  • Delete Scheduled Post
  • Viewing Published Posts
  • Troubleshooting Posts that Failed to Publish
  1. Getting Started

Content Calendar Setup

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Last updated 1 month ago

Managing social media content efficiently can be exhausting. But with Blotato, you can plan your content in advance, schedule posts, and maintain a consistent online presence without having to manually post each day. In this step-by-step guide, we’ll walk you through setting up your Blotato content calendar, scheduling posts across various platforms, and troubleshooting common issues.

Navigate to Calendar

Your content calendar is the foundation of your scheduling process. It allows you to plan posts across different platforms at optimal times for engagement.

  • On the left-hand menu in Blotato, navigate to "Calendar".

  • If you’re using Blotato for the first time, you’ll see "No upcoming posts scheduled."

  • You’ll need to configure your slot schedule for posting.


Setup Slot Schedule

Create Slot Schedule

A schedule ensures that you have designated time slots for different platform posts.

  • Click on "Slot Schedule"

  • You will see available time slots for each social media platform.

Example: You have a LinkedIn post slot at 8:23 AM on Monday.

Add New Slots

If you want to add a new posting slot:

  • Click "+ Add Slot"

  • Select the time of day and days of the week for your slot

  • Choose the social media platforms for this slot


Enabling Slots for Different Platforms

Within the slot schedule, you can click on the icons for each platform to enable slots for that platform. Enabling a slot for a platform means that at the specified time, you have an available slot for posting content to that particular platform.

For instance, you can enable slots for Twitter, Threads, TikTok, and Blue Sky at a specific time on a particular day.

This allows you to customize your posting schedule according to your content strategy and target audience for each platform


Schedule Post

Now that your calendar is ready, let’s schedule a post:

  • Go to the "Remix" screen

  • Click "Publish"

  • Select "Next Free Slot"

  • Blotato displays your next free slot for the platform, such as "Sunday 8:23 a.m. for LinkedIn"

  • Confirm your choice to schedule the post for that time.

Once scheduled, you can review all your posts in "Upcoming Posts" screen.


Managing Scheduled Posts

You can easily view, edit, and delete scheduled posts.

"Upcoming Posts" shows all your scheduled content.

Edit Scheduled Post

To edit a scheduled post, simply click on the post. You will be able to make text-based edits.

Revoke Scheduled Post

To bring a scheduled post back to the Remix screen, click "Revoke".

For example, if you want to change the scheduled time of a post, click "Revoke", then reschedule the post for publishing.

In order to edit a post's media attachments, you will need to "Revoke" it.

Delete Scheduled Post

Click "Delete" to delete a scheduled post.


Viewing Published Posts

To view all of the posts you've published, go to the "Published Posts" screen in the left sidebar menu.

You can filter by platform, or search by keywords:


Troubleshooting Posts that Failed to Publish

If a post fails to publish, go to the "Failed Posts" screen.

Each failed post will display error details explaining why it didn’t get published.

The most common reasons for posts failing to publish are::

  1. Expired Social Media Account Connection

  • Social platforms require you to reintegrate 3rd-party apps periodically for security

  • Go to "Settings" → click "Login with <Platform>" to reconnect the platform

  1. Unsupported Media Size

  • Ensure that your images and videos meet a platform's specifications.

  • Example: If you try to post a non-standard video size to Tiktok, it will likely fail, whereas the 9:16 vertical format is a standard accepted aspect ratio.

  • To fix this, ensure your images or videos match the platform’s preferred aspect ratios. Upload a correctly formatted media file and reschedule the post.

After fixing the issue, click "Move to Drafts" to bring the post back to your Remix screen, so you can try to publish it again.


By following these steps, you can efficiently organize and schedule content using Blotato.

With a well-planned content calendar, scheduled posts, and the ability to troubleshoot failed posts, maintaining an active social media presence becomes much easier.

Pro tip! Spend a few hours each week to batch-create posts and schedule them in advance. This will keep your content strategy consistent and free up your time for other important tasks.

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