📅Content Calendar Setup
Managing social media content efficiently can be exhausting. But with Blotato, you can plan your content in advance, schedule posts, and maintain a consistent online presence without having to manually post each day. In this step-by-step guide, we’ll walk you through setting up your Blotato content calendar, scheduling posts across various platforms, and troubleshooting common issues.
Navigate to Calendar
Your content calendar is the foundation of your scheduling process. It allows you to plan posts across different platforms at optimal times for engagement.
On the left-hand menu in Blotato, navigate to "Calendar".
If you’re using Blotato for the first time, you’ll see "No upcoming posts scheduled."
You’ll need to configure your slot schedule for posting.
Setup Slot Schedule
Create Slot Schedule
A schedule ensures that you have designated time slots for different platform posts.
Click on "Slot Schedule"
You will see available time slots for each social media platform.
Example: You have a LinkedIn post slot at 8:23 AM on Monday.
Add New Slots
If you want to add a new posting slot:
Click "+ Add Slot"
Select the time of day and days of the week for your slot
Choose the social media platforms for this slot
Enabling Slots for Different Platforms
Within the slot schedule, you can click on the icons for each platform to enable slots for that platform. Enabling a slot for a platform means that at the specified time, you have an available slot for posting content to that particular platform.
For instance, you can enable slots for Twitter, Threads, TikTok, and Blue Sky at a specific time on a particular day.
This allows you to customize your posting schedule according to your content strategy and target audience for each platform
Schedule Post
Now that your calendar is ready, let’s schedule a post:
Go to the AI Agent
Click "Schedule"
Select "Next Free Slot"
Blotato displays your next free slot for the platform, such as "Sunday 8:23 a.m. for LinkedIn"
Confirm your choice to schedule the post for that time.
Once scheduled, you can review all your posts in "Upcoming Posts" screen.
Managing Scheduled Posts
You can easily view, edit, and delete scheduled posts.
"Upcoming Posts" shows all your scheduled content.
Edit Scheduled Post
To make quick text-only edits while keeping the post scheduled, click the post in Upcoming Posts and edit the text.
To edit the media (images, videos) or make larger changes, move the post back to Drafts first. See Move Scheduled Post Back to Drafts below.
Reschedule Scheduled Post
Reschedule updates the date and time only -- the post stays scheduled.
From Upcoming Posts:
Click the three-dot menu on the post
Click "Reschedule"
Pick a new date and time in the modal
Click "Save"
From Calendar (BETA):
Click on the scheduled post
Click "Reschedule"
Pick a new date and time in the modal
Click "Save"
Move Scheduled Post Back to Drafts
Move to Drafts brings the post back to your Drafts so you can edit anything -- text, media, platforms, or the schedule.
Select the upcoming post in Upcoming Posts
Click the three-dot menu on the right
Click "Move to Drafts"
The post returns to the AI Agent where you can change media or keep working on it before publishing again.
Delete Scheduled Post
Click "Delete" to delete a scheduled post.
To delete multiple posts at once, select the posts you want to remove in the "Upcoming Posts" list, then click the red bulk delete button at the bottom of the screen.
Delete an Already-Published Post
Once a post is on the social platform, Blotato can no longer remove it. Open the social platform directly and delete the post there.
TikTok exception: do NOT delete posts on TikTok. Instead, change the post's privacy to "Private" to hide it. Deleting hurts your TikTok account's algorithm; hiding preserves account health. See TikTok Best Practices.
Posted to the Wrong Account?
If Blotato published to a different connected account than you intended:
Delete (or hide, on TikTok) the post on the social platform itself — Blotato cannot remove already-published posts.
Go to Settings → Social Accounts to verify which account is currently connected to each platform.
To prevent recurrence, see Connecting to the wrong account?.
Viewing Published Posts
To view all of the posts you've published, go to the "Published Posts" screen in the left sidebar menu.
You can filter by platform, or search by keywords:
Troubleshooting Posts that Failed to Publish
If a post fails to publish, go to the "Failed Posts" screen.
Each failed post will display error details explaining why it didn’t get published.
The most common reasons for posts failing to publish are::
Expired Social Media Account Connection
Social platforms require you to reintegrate 3rd-party apps periodically for security
Go to "Settings" → click "Login with <Platform>" to reconnect the platform
Unsupported Media Size
Ensure that your images and videos meet a platform's specifications.
Example: If you try to post a non-standard video size to Tiktok, it will likely fail, whereas the 9:16 vertical format is a standard accepted aspect ratio.
To fix this, ensure your images or videos match the platform’s preferred aspect ratios. Upload a correctly formatted media file and reschedule the post.
After fixing the issue, click "Move to Drafts" to bring the post back to the AI Agent, so you can try to publish it again.
By following these steps, you can efficiently organize and schedule content using Blotato.
With a well-planned content calendar, scheduled posts, and the ability to troubleshoot failed posts, maintaining an active social media presence becomes much easier.
💡Pro tip! Spend a few hours each week to batch-create posts and schedule them in advance. This will keep your content strategy consistent and free up your time for other important tasks.
Manage Your Calendar via API
You can manage your entire content calendar programmatically -- list, update, reschedule, and delete scheduled posts, and configure recurring time slots.
Scheduled Posts API -- list, update, and delete scheduled posts
Schedule Slots API -- create and manage recurring time slots
Calendar Management Recipes -- pseudocode and examples
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