Content Calendar Setup
Last updated
Last updated
Managing social media content efficiently can be exhausting. But with Blotato, you can plan your content in advance, schedule posts, and maintain a consistent online presence without having to manually post each day. In this step-by-step guide, we’ll walk you through setting up your Blotato content calendar, scheduling posts across various platforms, and troubleshooting common issues.
Your content calendar is the foundation of your scheduling process. It allows you to plan posts across different platforms at optimal times for engagement.
On the left-hand menu in Blotato, navigate to "Calendar".
If you’re using Blotato for the first time, you’ll see "No upcoming posts scheduled."
You’ll need to configure your slot schedule for posting.
A schedule ensures that you have designated time slots for different platform posts.
Click on "Slot Schedule"
You will see available time slots for each social media platform.
Example: You have a LinkedIn post slot at 8:23 AM on Monday.
If you want to add a new posting slot:
Click "+ Add Slot"
Select the time of day and days of the week for your slot
Choose the social media platforms for this slot
Within the slot schedule, you can click on the icons for each platform to enable slots for that platform. Enabling a slot for a platform means that at the specified time, you have an available slot for posting content to that particular platform.
For instance, you can enable slots for Twitter, Threads, TikTok, and Blue Sky at a specific time on a particular day.
This allows you to customize your posting schedule according to your content strategy and target audience for each platform
Now that your calendar is ready, let’s schedule a post:
Go to the "Remix" screen
Click "Publish"
Select "Next Free Slot"
Blotato displays your next free slot for the platform, such as "Sunday 8:23 a.m. for LinkedIn"
Confirm your choice to schedule the post for that time.
Once scheduled, you can review all your posts in "Upcoming Posts" screen.
You can easily view, edit, and delete scheduled posts.
"Upcoming Posts" shows all your scheduled content.
To edit a scheduled post, simply click on the post. You will be able to make text-based edits.
To bring a scheduled post back to the Remix screen, click "Revoke".
For example, if you want to change the scheduled time of a post, click "Revoke", then reschedule the post for publishing.
In order to edit a post's media attachments, you will need to "Revoke" it.
Click "Delete" to delete a scheduled post.
To view all of the posts you've published, go to the "Published Posts" screen in the left sidebar menu.
You can filter by platform, or search by keywords:
If a post fails to publish, go to the "Failed Posts" screen.
Each failed post will display error details explaining why it didn’t get published.
The most common reasons for posts failing to publish are::
Expired Social Media Account Connection
Social platforms require you to reintegrate 3rd-party apps periodically for security
Go to "Settings" → click "Login with <Platform>" to reconnect the platform
Unsupported Media Size
Ensure that your images and videos meet a platform's specifications.
Example: If you try to post a non-standard video size to Tiktok, it will likely fail, whereas the 9:16 vertical format is a standard accepted aspect ratio.
To fix this, ensure your images or videos match the platform’s preferred aspect ratios. Upload a correctly formatted media file and reschedule the post.
After fixing the issue, click "Move to Drafts" to bring the post back to your Remix screen, so you can try to publish it again.
By following these steps, you can efficiently organize and schedule content using Blotato.
With a well-planned content calendar, scheduled posts, and the ability to troubleshoot failed posts, maintaining an active social media presence becomes much easier.
Pro tip! Spend a few hours each week to batch-create posts and schedule them in advance. This will keep your content strategy consistent and free up your time for other important tasks.
