Best Practices Playbook
Last updated
Last updated
Choose 1 niche. When starting out, you need to develop your unique voice, style, and perspective. Locking down 1 niche makes it easier to focus your content, experiment without being overwhelmed, and build traction before expanding to other topics.
Ideally, use an old existing TikTok account. Its previous content doesn't matter. However, never delete old videos! Simply "hide" them by changing their privacy setting.
If you don't have an existing Tiktok account, then create a new account. However, do NOT start posting and do NOT connect to Blotato. You need to warm up the account for a few days by scrolling videos, commenting, bookmarking, etc like a normal person.
AFTER a few days of warmup, start posting 1 video per day. Every video should reach >200 views. That means your account is healthy and warmed up.
AFTER 1 week, then you can post multiple videos per day and connect your Tiktok to Blotato.
This 2nd Tiktok account will be used for inspiration. Curate its "For You Page" so that it only shows viral content from your niche. This approach gives you a fresh stream of ideas and helps you study the most viral videos in your niche, without distraction.
Example: my main tiktok account FYP has a lot of varied content, mostly not related to AI. But I have a 2nd tiktok account that only follows AI content. I have a 3rd tiktok account that only follows digital marketing content. They're both endless sources of inspiration and viral ideas.
When starting out, you need to make A LOT of videos — way more than you realize! Get your reps in and don’t underestimate the power of volume. Experiment a lot, get comfortable filming yourself, and overcome your fear of embarrassment.
If Tiktok is your PRIMARY platform, post 3–5 videos per day. Start with short videos — max 30 seconds — so that you learn to communicate succinctly and streamline your process.
Your biggest enemy is yourself, so get your first 100 videos out of the way ASAP!
The hook is the single most important part of every piece of content.
It’s the first 5–10 seconds that determine your video’s performance.
Open your 2nd Tiktok account (inspiration) and pay attention to which videos STOP your scroll and GRAB your attention. Then, copy their hooks: the title, the visual, and what they say. If you're just starting out, don't try to be "clever" — copy their hook EXACTLY.
Alex Hormozi spends 95% of his time on the hook — whether it's a video, facebook ad, or text post — the hook is the most important thing.
My Tiktok is talking head educational videos, and some common templates are:
Listicles (e.g. 7 youtube videos…)
Negative (e.g. stop doing this…)
Tutorials (e.g. how to build apps…)
Breaking News (e.g. this is insane…)
For your niche, log into your 2nd tiktok account and observe the templates in the most viral videos.
You do NOT NEED fancy equipment, fancy editing, or fancy looks. I film and edit all my videos in the Tiktok native mobile app, front camera, no external mic.
For editing, I trim silences, add a text title, and add Tiktok's autogenerated captions. Editing 1 video takes me 15 minutes max.
But ultimately... it’s up to you what brand you want to build.
I personally want to show up raw, authentic, and (mostly) unedited.
But if you want your brand to be more polished or luxury, then go for it.
‼️ However, don’t let that be an excuse - you still need to post 3x/day, even if you plan to do more editing or prep work. Just make a decision, then go go go get 100 videos out of the way!
When you watch your Tiktok, check the search bar at the top.
You don’t want it to say “Find Related Content”.
Instead, you want the search bar populated with your video’s main keyword.
Example: for my AI niche, here are the keywords that work best:
AI
AI tools
ChatGPT
Search for keywords in your niche, find the top 2-3 keywords in your niche that you want your videos to be categorized in searches, make sure each keyword has at least 200k+ and create videos around those keywords. Repeat the keywords in your title, description, and captions.
You can also see “Content Gaps” — topics people are searching for, but there isn’t enough content on those topics.
Reply to comments as much as possible. Sometimes, I even reply with a video to directly address a viewer’s question, even if these reply videos don’t perform as highly. This personal touch builds a stronger community and encourages more engagement over time.
HOWEVER, don't go overboard! You don't need to dedicate X hours per day to do this. Commenting is absolutely NOT necessary to go viral.
Once you start gaining momentum, take advantage of repurposing. Use Blotato to transform your TikTok videos into posts for LinkedIn, Threads, X, Bluesky, newsletters, etc.
Grow your brand on multiple platforms. In your bio, offer an irresistible lead magnet—free ChatGPT prompts, playbooks, tools, and tutorials can drive fans to your email list.
If Tiktok is your PRIMARY social platform you want to grow, publish 3-5 posts per day. Copy viral hooks and templates from the top viral videos in your niche. It feels cringe to copy, but you'll eventually develop your unique style and voice.
I strongly recommend repurposing every Tiktok video script to at least 2 other platforms. It only takes a few minutes:
If you're serious, publish at least 3 posts per day.
Here's a list of 1000+ curated viral hooks:
Natural lighting is your best friend — try filming outside or in a well-lit area like a shaded patio or porch. For women, the retouch feature (like hiding eyebags) can help you achieve a polished look without makeup or filters.
Watch my to see how I use Creator Search Insights step-by-step in the Tiktok app. It's an invaluable tool that helps make content creation data-driven and easy-to-understand.