📚Understanding Context
Context is the raw material you use to generate social media post drafts. Add a YouTube video, article, or PDF as context, then Blotato uses AI to turn that content into post drafts for each platform.
Context and drafts are different:
Context = raw materials (videos, articles, PDFs, text) stored locally in your browser
Drafts = social media posts generated from your context. Drafts are tied to the browser where you created them and do not carry across devices — see Why don't my drafts show up on my phone?
Here's a step-by-step guide to using context effectively in Blotato:
Context Supported
Click "+ Add Context" at the top of the left sidebar in the AI Agent.
To generate rich well-researched posts, focus on the QUALITY of each context item!
Here is all the context currently supported by Blotato:
Text: Copy and paste any relevant text from articles, notes, or documents.
Articles & Websites: Input the website URL and Blotato will extract the text content.
YouTube & TikTok: Add a link, and Blotato will extract the transcript. The video must have English captions (subtitles) for transcript extraction to work. Transcript extraction only reads English, so a non-English video, or a video with no captions, fails with an "error fetching" message. For those videos, copy-paste the content as Text instead. Note: Facebook Reel and Instagram URLs are not supported as video context — use Text or Articles instead.
Audio, Podcasts, & Meeting Recordings: Upload audio files to extract useful content.
PDFs: Upload PDF documents, ebooks, research papers, case studies, etc.
Perplexity AI: Research any topic by using Perplexity's AI-powered real-time web search.
💡 The quality of your context directly affects your final output — use reliable, well-structured context for the best results. Garbage In, Garbage Out.
⚠️ Context is stored locally in your browser and is NOT saved across devices. If you switch from laptop to phone, your context will not transfer over.
Toggling Context On/Off
Once you've added context, toggle each item on or off based on relevance. Only the toggled-on items will be used when you generate a new post or re-generate an existing post.
🚀 Pro Tip: If you're overwhelmed adding context, start by adding ONE high-quality item. I personally don't often use more than 2-3 context items. A SINGLE high-quality piece of context can be used to generate many diverse posts.
Saving Sources to Your Sources Library
The Sources library is not a media library. It stores saved context for AI Agent content generation, not reusable images or videos for posting. To attach your own media to a post, follow How do I upload my own video or image to schedule a post?
By default, context is stored locally in your browser and does not carry across devices. To keep a source across sessions, save it to your Sources library:
Open the AI Agent.
In the left sidebar, click the source you want to keep.
Check the "Save Source?" box.
The source now appears in your Sources library.
To save more sources, repeat these steps for each one. The Sources page has no separate "add" button — you save sources from the AI Agent sidebar.
Workaround for Paywalled or Inaccessible Websites
Blotato can only extract the visible text from websites that are publicly accessible. Paid articles are not supported.
Here's a workaround if adding the website URL does NOT work:
Manually copy and paste the website's text.
Add it as "Text" context.
Research Any Topic with Perplexity AI
If you're not sure what context to use, let Perplexity do the research for you!
👉 Add "Perplexity" as context.
🔍 Type any prompt (e.g., “latest AI trends”)
📜 Blotato uses Perplexity AI to research the web.
Custom Instructions to Pre-process Each Context Item
"Custom Instructions" allow you to apply a prompt to each context item before generating your final content.
When using multiple context items, custom instructions helps AI prioritize key information – ensuring only the most impactful data, statistics, or insights are used to write your posts.
Example: if you're using a long Youtube video as context, a custom instruction like “Extract the top three takeaways” ensures the post remains concise and valuable.
If you have multiple context items, I highly recommend using custom instructions. They lead to higher-quality content by instructing AI to focus on what's important.
Examples of Custom Instructions
Here are some examples of custom instructions.
Extract Main Content Only
Ignore sidebars, ads, and navigation menus; extract only the core article or video transcript.
Summarize Key Points
Generate a concise bullet-point summary of the most important insights from the context.
Highlight Actionable Tips
Identify and list any actionable tips or strategies mentioned in the content.
Emphasize Quotes
Extract and highlight impactful quotes, ensuring they’re clearly formatted and attributed
Conversational Rewrite
Rephrase the source material in a friendly, conversational tone suitable for social media.
Create a Step-by-Step Guide
Break down the content into a simple, numbered process or checklist.
Focus on Data-Driven Insights
Prioritize statistical data and research findings.
Format for Readability
Reformat the content into short, digestible paragraphs with subheadings where applicable.
Identify Trends and Patterns
Highlight any emerging trends or recurring themes mentioned in the context.
Generate FAQs
Based on the content, produce a list of potential FAQs with brief answers.
Extract Problem/Solution Pairs
Identify any problem statements and their corresponding solutions, listing them side-by-side.
Focus on Expert Opinions
Extract and emphasize expert opinions, including any credentials or references.
Emphasize Urgency
Highlight any points that suggest urgency or immediate action, framing them as timely advice.
Data Exctraction
Extract only the most shocking facts and numerical data.
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