> For the complete documentation index, see [llms.txt](https://help.blotato.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.blotato.com/tips-and-tricks/growth-best-practices.md).

# Growth best practices

Warm up each new social account manually before connecting publishing tools. Use at least 1–2 weeks for most platforms, 4 weeks for TikTok, and 2 weeks for Pinterest. Follow the [Brand New Accounts Warm-Up Guide](/social-accounts-and-platform-faqs/tiktok/brand-new-accounts.md).

Focus on the platforms where your audience spends time. Use the posting ranges below as starting points, then adjust them using your account analytics.

| Platform  |                           Suggested Daily Posts | Growth Checklist                                                                                                                        |
| --------- | ----------------------------------------------: | --------------------------------------------------------------------------------------------------------------------------------------- |
| LinkedIn  |                                               2 | Comment on posts from industry peers and prospective customers. Publish in the morning. Repost in the early evening.                    |
| X         | 5 below 10,000 followers, up to 15 above 10,000 | Spend more time engaging with relevant accounts than publishing. Curate your feed around your market.                                   |
| TikTok    |                                        5 videos | Wait 1–2 hours between posts. Use Creator Search Insights to find content gaps. Add search terms to titles, descriptions, and captions. |
| Instagram |                       1 image and up to 4 Reels | Start with Reels. Apply the same topic and search-term strategy used for TikTok.                                                        |
| Facebook  |                                   Up to 4 Reels | Use a Facebook Page for automated publishing. Personal profiles require manual posting.                                                 |
| Pinterest |                                   Up to 30 Pins | Create focused boards with search-friendly names. Save relevant third-party Pins before adding your own content.                        |
| YouTube   |            1 long-form video and up to 4 Shorts | Publish interviews or video podcasts for long-form content. Repurpose vertical videos when they meet YouTube's current Shorts rules.    |

Use [Repurpose TikToks on Autopilot](/integrations-and-automation-templates/templates/8-repurpose-tiktoks-on-autopilot.md) to distribute TikTok videos to other supported platforms.


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