Brand New Accounts

This guide applies to all social platforms — TikTok, Instagram, Facebook, LinkedIn, YouTube, Pinterest, Threads, Bluesky, and X. The 4-week timeline below is written around TikTok, but the same principle applies everywhere: a brand new account looks like a bot to every platform's safety system if you start posting heavily or connecting third-party tools right away.

You can't open an account and 5 minutes later start posting at scale.

You have to follow a warm-up process so the platform doesn't flag your account as a bot or shadowban you.

Do NOT connect 3rd party apps, like Blotato, until your account is fully warmed up. This applies to every social platform, not just TikTok.

Follow this process to warm up your new account:

1. Search for content that your target audience also watches, reads, or follows.

2. Engage by:

   • Liking

   • Commenting

   • Bookmarking or saving

   • Following relevant accounts

3. Do this every day for at least 1 hour a day for 4 weeks on TikTok, or 1-2 weeks on Instagram, Facebook, LinkedIn, YouTube, Threads, Bluesky, and X. Pinterest needs 2-3 weeks of manual posting (1 pin/day, ramping to 3/day) before connecting.

It is important to maintain consistency and not take a day off during the warm-up period.

If done properly, you will start seeing relevant content from your niche on your "For You", "Explore", or feed surface.

Continuous warm-up:

Continue warming up your account even after the initial warm-up period.

Continue watching, reading, or scrolling content that your target audience would consume and engaging with it.

Do this for 10 minutes every day before and after posting until each post consistently performs (>200 views on TikTok, similar floor on other platforms).

Per-platform notes:

• TikTok: 4 weeks minimum warm-up. After that, max 3 posts/day via 3rd party.

• Instagram, Facebook, LinkedIn, YouTube, Threads, Bluesky, X: 1-2 weeks of manual activity (logging in, scrolling, posting 1 piece per day, engaging) before connecting Blotato.

• Pinterest: 2-3 weeks of manual pinning (1 pin/day, ramping to 3/day). After warm-up, contact Sabrina via in-app chat to get validated.