# Hooks

The hook is the most important piece of your content, whether text or video.

It's the first 5 seconds. Without a great hook, people scroll right past your content.

Here are common hook frameworks and examples:

* **The "Pattern Interrupt"**
  * Begin with surprising visuals
  * Share an unexpected statistic
  * Introduce the solution
  * Provide supporting evidence
* **The "Authority Builder"**
  * Mention a widely held belief
  * Counter it with data
  * Present an improved approach
  * Demonstrate successful outcomes
* **The "Problem Agitate Solution"**
  * Identify the problem
  * Intensify its impact
  * Unveil the solution
  * Exhibit the transformation
* **The "Hidden Secret"**
  * Hint at a discovery
  * Spark curiosity
  * Disclose the method
  * Illustrate its application
* **The "Before/After Bridge"**
  * Display the initial state
  * Suggest a transformation
  * Connect with the solution
  * Validate the outcome
* **The "Educational Hook"**
  * Pose an engaging question
  * Deliver valuable information
  * Present the solution
  * Encourage action
* **The "Social Proof"**
  * Highlight results upfront
  * Establish credibility
  * Explain the method
  * Suggest subsequent steps
* **The "Myth Buster"**
  * Introduce a common myth
  * Refute it
  * Present the truth
  * Back it up with evidence
* **The "Quick Win"**
  * Promise an immediate result
  * Outline a simple method
  * Emphasize its ease
  * Confirm its rapidity
* **The "FOMO"**
  * Highlight the opportunity
  * Instill a sense of urgency
  * Illustrate what might be missed
  * Provide the solution

TODO:

* examples of each hook framework
* link to hook curated library
* reference hooks prompt


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