🪝Hooks

The hook is the most important piece of your content, whether text or video.

It's the first 5 seconds. Without a great hook, people scroll right past your content.

Here are common hook frameworks and examples:

• The "Pattern Interrupt"

  • Begin with surprising visuals

  • Share an unexpected statistic

  • Introduce the solution

  • Provide supporting evidence

• The "Authority Builder"

  • Mention a widely held belief

  • Counter it with data

  • Present an improved approach

  • Demonstrate successful outcomes

• The "Problem Agitate Solution"

  • Identify the problem

  • Intensify its impact

  • Unveil the solution

  • Exhibit the transformation

• The "Hidden Secret"

  • Hint at a discovery

  • Spark curiosity

  • Disclose the method

  • Illustrate its application

• The "Before/After Bridge"

  • Display the initial state

  • Suggest a transformation

  • Connect with the solution

  • Validate the outcome

• The "Educational Hook"

  • Pose an engaging question

  • Deliver valuable information

  • Present the solution

  • Encourage action

• The "Social Proof"

  • Highlight results upfront

  • Establish credibility

  • Explain the method

  • Suggest subsequent steps

• The "Myth Buster"

  • Introduce a common myth

  • Refute it

  • Present the truth

  • Back it up with evidence

• The "Quick Win"

  • Promise an immediate result

  • Outline a simple method

  • Emphasize its ease

  • Confirm its rapidity

• The "FOMO"

  • Highlight the opportunity

  • Instill a sense of urgency

  • Illustrate what might be missed

  • Provide the solution

TODO:

• examples of each hook framework

• link to hook curated library

• reference hooks prompt