> For the complete documentation index, see [llms.txt](https://help.blotato.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.blotato.com/settings/brand-kit.md). # Brand Kit Set up your Brand Kit to personalize visuals (images, infographics, carousels, videos) generated by the AI Agent. Go to [Settings > My Brand](https://my.blotato.com/settings/brand) to configure your Brand Kit. > **Create multiple brand voices.** You can set up more than one brand in [Settings > My Brand](https://my.blotato.com/settings/brand) -- one per brand, client, or audience. Switch between them with the **Brand** dropdown at the top of the page, and mark one as **Primary** (used by default in content generation). Each brand has its own Brand Kit fields below. To choose a brand voice when generating, pick it from the **Brand Voice** dropdown in the [AI Agent](https://my.blotato.com/agent). See [Manage multiple brand voices](/tips-and-tricks/manage-multiple-brand-voices.md). ## Basics * **Language** -- Select the language for visuals generated by the AI Agent ("Create Everything with AI Agent"). For all other generated content (posts and captions), set your language in [Settings > General > Default Language](https://my.blotato.com/settings/profile). * **Brand name** -- Your company or brand name * **Website** -- Your website URL ## Your Business * **What products or services do you offer?** -- Describe what your business does * **Describe your ideal customers** -- Describe who you create content for * **Where are your customers located?** -- List your target regions or countries ## Content * **What do you post about?** -- Describe the topics that resonate with your audience. This field also influences AI-generated visuals. Include descriptions of the people, settings, and visual style you want in your content (e.g., "professional Black women in modern office settings" or "outdoor fitness scenes with diverse athletes"). ## Controlling AI-Generated Visuals The AI Agent uses your Brand Kit when generating images and videos. Brand Kit applies only when you select "Create Everything with AI Agent" (the 1st option on the Videos page). If you select a specific template directly, Brand Kit fields are not applied automatically. This also applies to API calls: `POST /v2/videos/from-templates` does not auto-apply Brand Kit. To get on-brand results via API, include your brand instructions in the `prompt` parameter (e.g., "use blue and white colors, modern minimalist style, target audience: small business owners"). To control what appears in your visuals: 1. Go to [Settings > My Brand](https://my.blotato.com/settings/brand) 2. In "Describe your ideal customers", describe the people you want featured (e.g., demographics, style, setting) 3. In "What do you post about?", include visual direction alongside your topics 4. Upload reference images in "Brand Visuals" that match the look you want The AI Agent reads these fields before generating each scene. The more specific your descriptions, the more consistent your visuals. If a single scene generates incorrectly: 1. Open the video in the editor 2. Click the GREEN image/video clip 3. Update the prompt in the left panel to be more specific 4. Click "Generate" to regenerate that clip ## Brand Visuals (optional) Upload social posts, product photos, or marketing images for Blotato to reference when generating visuals. * Supported formats: .png, .gif, .jpeg, .jpg, .svg, .webp, .avif * Max file size: 10MB ## Brand Documents (optional) Upload business docs, slide decks, or marketing materials for additional context. * Supported formats: .pdf, .pptx, .ppt, .docx, .doc * Max file size: 25MB ## Blotato Brand Documents vs a Claude knowledge pack Both store your business context, but they serve different needs: * **Blotato Brand Documents** -- upload files in Settings > My Brand. Blotato references them automatically when the AI Agent generates visuals and copy. Best when you want context built directly into the generation flow. * **Claude knowledge pack** -- build it in Claude for a more flexible, broader knowledge base you can edit and reuse across any task. Use the free [brand-brief](/claude-skills/claude-skills/brand-brief.md) skill, which captures your business, customer, call to action, stories, and voice from scratch. For a flexible business knowledge pack, build it in Claude with the [free content-creation skills](/claude-skills/claude-skills.md). ## How it works When you generate a visual using the AI Agent, Blotato uses your Brand Kit to: 1. Write content in your preferred language 2. Reference your business context and target audience 3. Stay on-topic with your posting themes 4. Incorporate your uploaded brand visuals and documents as reference material You do not need to repeat this information in every prompt. Fill out your Brand Kit once, and the AI Agent applies it each time you use "Create Everything with AI Agent." *** ## Troubleshooting: AI output does not match my Brand Kit If the AI Agent generates content that does not match your Brand Kit settings: 1. Check your "What do you post about?" field in [Brand Kit settings](https://my.blotato.com/settings/brand). This field controls the AI Agent's content direction. Be specific -- include your content style, visual preferences, and topics. For example, "LinkedIn leadership posts about SaaS growth with clean, minimalist slides" works better than "leadership content." 2. Write more specific prompts when creating visuals. The AI Agent uses your prompt together with your Brand Kit. A vague prompt like "make a post" gives the AI too much freedom. A specific prompt like "create a carousel about 3 leadership lessons" produces more on-brand results. 3. Edit individual scenes after generation. Click on any GREEN image/video clip in the video editor to open the editing panel on the left. Update the prompt for that scene and click Regenerate. 4. Upload reference images in "Brand Visuals" that match the look you want. The AI Agent uses these as visual reference when generating new content. If your Brand Kit is configured and your prompts are specific but the AI still generates off-brand content, contact support via the in-app chat. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.blotato.com/settings/brand-kit.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.