> For the complete documentation index, see [llms.txt](https://help.blotato.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.blotato.com/settings/brand-kit.md). # Brand Kit Configure brand context and apply the correct website, REST, or MCP generation behavior. Brand Kit stores business, audience, and style context. Application of this context depends on the generation surface. The in-app AI Agent creates text and images. Videos, carousels, and slideshows use templates. Go to [Settings > My Brand](https://my.blotato.com/settings/brand) to configure your Brand Kit. ![Brand selector with existing brands and the New brand option](https://2374509648-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FevfU9S4Nh53PiGflQLah%2Fuploads%2Fgit-blob-5d80da8823d54773b85f556ee9eebb2f7cb1088f%2Fui-brand-selector-2026-10.jpg?alt=media) > **Create multiple brand voices.** You can set up more than one brand in [Settings > My Brand](https://my.blotato.com/settings/brand) -- one per brand, client, or audience. Switch between them with the **Brand** dropdown at the top of the page, and mark one as **Primary** (used by default in content generation). Each brand has its own Brand Kit fields below. To choose a brand voice when generating, pick it from the Brand selector in the sidebar in the [AI Agent](https://my.blotato.com/agent). See [Manage multiple brand voices](/tips-and-tricks/manage-multiple-brand-voices.md). ## Basics * Language: the brand's language is included in its compiled brand context. Also check [Settings > Profile > Default language](https://my.blotato.com/settings/profile) for account-level language preferences. * **Brand name** -- Your company or brand name * **Website** -- Your website URL ## Your Business * **What products or services do you offer?** -- Describe what your business does * **Describe your ideal customers** -- Describe who you create content for * **Where are your customers located?** -- List your target regions or countries ## Content * **What do you post about?** -- Describe the topics that resonate with your audience. This field also influences AI-generated visuals. Include descriptions of the people, settings, and visual style you want in your content (e.g., "professional Black women in modern office settings" or "outdoor fitness scenes with diverse athletes"). ## Controlling AI-Generated Visuals ### Using Blotato Web App For text and images, select the intended brand in the [AI Agent](https://my.blotato.com/agent). For videos, carousels, or slideshows: 1. Configure your primary brand in [Settings > My Brand](https://my.blotato.com/settings/brand). 2. Select a template at [Videos > Create New Video](https://my.blotato.com/videos/new). 3. Enter a prompt. 4. Enable "Use brand kit" before generation. The toggle starts off. It adds the primary brand's context during prompt-based template input generation. It does not apply without a prompt or change an existing visual retroactively. Brand instructions do not guarantee an exact logo placement or identical results across models. ### Using Blotato API (n8n / Make.com) For `POST /v2/videos/from-templates`, send a nonempty `prompt` and `useBrandKit: true`. The default is `false`. An omitted or null `brandId` selects the primary brand. Use an authorized brand ID when selecting another brand, not its display name. The current `blotato_create_design` MCP tool does not expose `useBrandKit` or `brandId`. Include the requested brand instructions in its `prompt`. For n8n or Make, inspect the node's exposed fields before applying REST options. See [Create Visual](/rest-api-reference/create-video.md) for the request schema. To control what appears in your visuals: 1. Go to [Settings > My Brand](https://my.blotato.com/settings/brand) 2. In "Describe your ideal customers", describe the people you want featured (e.g., demographics, style, setting) 3. In "What do you post about?", include visual direction alongside your topics 4. Upload reference images in "Brand Visuals" that match the look you want These fields supply brand context when the selected generation flow uses Brand Kit. Review the output against the requested audience and style. If a single scene generates incorrectly: 1. Open the video in the editor 2. Click the GREEN image/video clip 3. Update the prompt in the left panel to be more specific 4. Click "Generate" to regenerate that clip ## Brand Visuals (optional) Upload social posts, product photos, or marketing images for Blotato to reference when generating visuals. ![Brand Visuals and Brand Documents upload areas](https://2374509648-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FevfU9S4Nh53PiGflQLah%2Fuploads%2Fgit-blob-151db2dd12e2a92354695fad66c1cde80598d320%2Fui-brand-visuals-2026-10.jpg?alt=media) After changing a brand, select Save Changes. This control appears when the form has unsaved changes. For a new brand, the control is Create brand. Uploading a reference here does not attach it to a publishing draft or give an external assistant a reusable media URL. * Supported formats: .png, .gif, .jpeg, .jpg, .svg, .webp, .avif * Max file size: 10MB ## Brand Documents (optional) Upload business docs, slide decks, or marketing materials for additional context. * Supported formats: .pdf, .pptx, .ppt, .docx, .doc * Max file size: 25MB ## Blotato Brand Documents vs a Claude knowledge pack Both store your business context, but they serve different needs: * Blotato Brand Documents: upload files in Settings > My Brand. They contribute to the brand context used by supported generation flows. Follow the surface-specific instructions above. * **Claude knowledge pack** -- build it in Claude for a more flexible, broader knowledge base you can edit and reuse across any task. Use the free [brand-brief](/claude-skills/claude-skills/brand-brief.md) skill, which captures your business, customer, call to action, stories, and voice from scratch. For a flexible business knowledge pack, build it in Claude with the [free content-creation skills](/claude-skills/claude-skills.md). ## How it works Compiled brand context includes: 1. Brand language. 2. Business context and audience. 3. Posting topics. 4. Reference material from uploaded visuals and documents. This is generation context, not a guarantee every field or asset appears in the output. Check the surface's brand selection and opt-in settings before diagnosing an ignored brand. *** ## Can I link social accounts to a specific brand? No. Social accounts are not tied or linked to a brand. Brands control the voice, topics, and visuals of the content you generate. All connected social accounts live together in [Accounts](https://my.blotato.com/accounts), and there is no setting to assign an account to a brand profile. To keep each brand's or client's content going to the right accounts: 1. In the [AI Agent](https://my.blotato.com/agent), pick the brand from the Brand selector in the sidebar before generating 2. When scheduling or publishing the post, select only the social accounts belonging to that brand or client ### Using Claude, ChatGPT, or another AI agent 1. Create a mapping with the brand name, platform, account name, and account ID for each destination. 2. Save the mapping in the agent's project instructions or working file. 3. Tell the agent to read the mapping and select only the accounts assigned to each brand before scheduling or publishing. 4. Use [List Connected Accounts](/rest-api-reference/accounts.md) to verify account names and IDs. *** ## Troubleshooting: AI output does not match my Brand Kit If the AI Agent generates content that does not match your Brand Kit settings: 1. Check your "What do you post about?" field in [Brand Kit settings](https://my.blotato.com/settings/brand). This field controls the AI Agent's content direction. Be specific -- include your content style, visual preferences, and topics. For example, "LinkedIn leadership posts about SaaS growth with clean, minimalist slides" works better than "leadership content." 2. Identify the generation surface. For template-based video or carousel creation, enter a prompt and enable "Use brand kit". For REST, send `useBrandKit: true` with a prompt. For MCP, supply brand instructions in the prompt. Do not send carousel requests to the in-app AI Agent. 3. Edit individual scenes after generation. Click on any GREEN image/video clip in the video editor to open the editing panel on the left. Update the prompt for that scene and click Regenerate. 4. Upload reference images in "Brand Visuals" that match the look you want. The AI Agent uses these as visual reference when generating new content. If your Brand Kit is configured and your prompts are specific but the AI still generates off-brand content, contact support via the in-app chat. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation by asking a question. Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters: ``` GET https://help.blotato.com/settings/brand-kit.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.