Free Claude Skills

Free Claude skills you install once, then use forever. They take you from blank page to scheduled social post in one conversation.

Works in Claude Code, Claude Desktop, and on claude.ai (web and Cowork).

Download all 7 skills

blotato-content-pack.zip

archive · 29KB

Open

One ZIP with all 7 skills, one folder each, every folder holding a SKILL.md.

Claude Code or Claude Desktop (installs all 7 at once)

1. Unzip the file

2. Copy the 7 skill folders into ~/.claude/skills/ (every project) or .claude/skills/ (one project)

3. Restart Claude Code, or fully quit and relaunch Claude Desktop

claude.ai website or Claude Cowork (one skill per upload)

1. Open Customize > Skills

2. Click Add > Upload a skill

3. Drag one skill's SKILL.md from the unzipped folder into the dialog (start with brand-brief/SKILL.md)

4. Toggle the skill on, then repeat for each skill

Prefer copy-paste? Every skill's full SKILL.md is on its own page below.

What's in the pack

7 skills compose into one workflow, in two tiers.

Starter pack — blank page to scheduled post:

Skill	When to use it
content-coach	"I don't know what to post". Front door for beginners. Auto-runs the others.
brand-brief	One-time setup. Captures your business, customer, CTA, story, and voice.
post-writer	"Write me a post about X for Instagram". Produces a graded, polished post.
post-grader	"Is this post any good?". Scores a draft and lists the top 3 fixes.
post-scheduler	"Schedule this to LinkedIn". Ships the post via Blotato.

Creator Multiplier — turn one idea into many, and make every one get read:

Skill	When to use it
repurpose	"Turn this blog post into a week of content". Produces 3 LinkedIn posts, 5 X threads, 2 short-form video scripts.
viral-hooks	"Give me a hook for this". A library of 100 proven hook frameworks that opens every post.

repurpose auto-grades each post with post-grader, free in the Starter pack above. Install the Starter pack too for the full quality loop.

You only need to know one skill on day one: content-coach. It calls the others behind the scenes. When you have a long blog post, newsletter, or transcript to break apart, start with repurpose instead.

How to install

The fastest path is the ZIP download above. If you prefer to build each skill by hand from its page, use the steps below. Each skill is one file: SKILL.md.

Claude Code or Claude Desktop (filesystem install)

1. Create a folder at ~/.claude/skills/[skill-name]/

2. Create a file inside called SKILL.md

3. Copy the SKILL.md contents from the skill's page in this guide

4. Restart Claude Code, or fully quit and relaunch Claude Desktop

Use ~/.claude/skills/ for skills available in every Claude session. Use .claude/skills/ for project-only skills.

claude.ai website or Claude Cowork (upload)

There is no local skills folder. You upload each skill through the app UI, one at a time. The dialog accepts a single SKILL.md file directly, so no zipping is needed.

1. Open Customize > Skills

2. Click Add > Upload a skill

3. Drag one skill's SKILL.md into the dialog (from the ZIP download, or a file you saved from the skill's page)

4. Toggle the skill on

5. Repeat for each skill

The dialog also accepts a .zip or .skill file that holds one SKILL.md. Each upload adds one skill, so a bundle ZIP installs all 7 only on the filesystem path above.

For organization-wide install, an admin enables it under Organization settings > Skills.

Confirm it loaded

Type one of the trigger phrases from the skill's page. If the skill responds, it loaded.

Install in this order

1. brand-brief

2. content-coach

3. post-writer

4. post-grader

5. post-scheduler

6. viral-hooks

7. repurpose

Install viral-hooks before repurpose — repurpose calls it to open every post.

How they work together

A beginner only needs to know one skill: content-coach. The coach calls the others as needed.

content-coach
   ↓ (no brand brief yet?)
brand-brief        → saves brand-brief.md
   ↓
content-coach      → brainstorms 5 ideas
   ↓ (you pick one)
post-writer        → drafts hook, body, CTA
   ↓ (auto-runs)
post-grader        → scores, lists fixes, post-writer applies them, loops to 8+/10
   ↓ (you approve)
post-scheduler     → schedules via Blotato

Once brand-brief.md exists, you can call any skill standalone:

• post-writer directly when you have an idea

• post-grader directly when you wrote a draft and want feedback

• post-scheduler directly when you have finished copy

The Creator Multiplier flow

The Starter pack takes you from one idea to one post. The Creator Multiplier tier takes you from one long piece of content to a full week of posts.

repurpose          → reads a blog post, newsletter, or YouTube transcript
   ↓
repurpose          → extracts the core themes
   ↓ (for every output)
viral-hooks        → opens each post with a tested hook from the 100-hook library
   ↓
repurpose          → writes 3 LinkedIn posts, 5 X threads, 2 short-form video scripts
   ↓ (auto-runs)
post-grader        → scores each one, loops to 8+/10
   ↓ (you pick which to ship)
post-scheduler     → schedules via Blotato

viral-hooks also runs inside the Starter pack: post-writer calls it to open every post. You can call viral-hooks standalone any time you have a draft with a weak opening line.

Beginner walkthrough

Sarah owns a handmade candle business. She has never posted on social. She installed the skills.

Session 1: blank page

Sarah types: "I want to start posting but I don't know what to do."

1. Claude triggers content-coach

2. content-coach checks the working folder for a brand brief. None found, so it silently invokes brand-brief

3. brand-brief asks 5 short questions: what you sell, who buys, one CTA, recent story, vibe. Saves answers to brand-brief.md

4. content-coach reads the brief and generates 5 specific post ideas tied to her candles and audience

5. Sarah picks one: "the customer who used my candle in a proposal"

6. content-coach asks which platform. She says Instagram

7. content-coach calls post-writer with the idea, brief, and platform

8. post-writer drafts hook, caption, and CTA

9. post-writer auto-invokes post-grader. Grader scores hook 6/10 and CTA 5/10, suggests fixes, post-writer applies them

10. content-coach shows the final post and asks "Approve and ship?"

11. Sarah says yes. content-coach calls post-scheduler. Done.

One conversation, blank page to scheduled post.

Session 2: she has momentum

Sarah types: "give me a few more ideas."

content-coach triggers. Brand brief already exists, so it skips intake and jumps straight to ideation. Same flow, faster.

Session 3: she wrote her own draft

Sarah types: "is this caption any good?" and pastes her draft.

Claude invokes post-grader directly. Grader scores it, shows fixes inline. Sarah accepts the rewrite, then types "schedule this for tomorrow morning". post-scheduler fires.

Session 4: power user

Sarah types: "write me a post about [idea]."

post-writer fires directly. Grader runs after. Scheduler runs on approval.

What the skills are tuned for

The pack is optimized for virality, not clean copy alone. The grader weights hook strength at 50%. The first 3 words decide whether the post gets read. The other dimensions (curiosity, emotional charge, share-worthiness, voice match, polarity, platform fit) split the remaining 50%.

The skills steer toward:

• Hook patterns with high virality ceilings: receipts ("I tested 47 X"), reverse ("most people think X, here's why they're wrong"), stolen lessons ("I copied X")

• Brand briefs capturing your strong opinion or wedge. The contrarian belief fuels polarizing posts.

• CTAs driving shares, saves, or polarizing comments. Not "what do you think?"

• Platform-algorithm fit: LinkedIn rewards comments, IG rewards saves, FB rewards shares, TikTok rewards completion. CTAs match the metric.

Universal voice rules baked in

Every post the skills produce follows these rules:

• Contractions always ("don't" not "do not")

• Active voice, short sentences

• Address the reader as "you"

• Numbers as digits ("3 tips" not "three tips")

• No em dashes

• One concrete idea per post

• Specific details over generic statements

Customizing

You own these files. Edit them.

• Update hook patterns in post-writer/SKILL.md to add ones working for your niche

• Add your own proven hooks to the library in viral-hooks/SKILL.md, or change the counts in repurpose/SKILL.md (3 LinkedIn, 5 X threads, 2 video scripts)

• Adjust grading rubric weights in post-grader/SKILL.md if you care more about CTA than hook

• Re-run brand-brief any time your business changes

Dependencies

• Required: Claude with file system access (Read, Write, Edit tools)

• Optional: Blotato MCP server for scheduling. Without it, post-scheduler falls back to writing the post to a file you paste manually. To set up, see Claude Code MCP setup or MCP Server Setup

FAQs

Where do I get the free Claude skills?

Click any skill name in the table above. Each skill's page has the full SKILL.md as a copy-paste block. Follow the 4-step install at the top of the page.

Are the Claude skills free?

Yes. The full content creator pack is free to download and use.

What Claude skills do you offer for content creation?

Seven skills in two tiers. Starter pack: content-coach, brand-brief, post-writer, post-grader, post-scheduler — they chain together, and content-coach orchestrates them. Creator Multiplier: repurpose (one long piece of content into 3 LinkedIn posts, 5 X threads, and 2 short-form video scripts) and viral-hooks (a library of 100 proven hook frameworks that opens every post).

Do the skills work in Claude Cowork?

Yes. The same SKILL.md content works in Claude Code, Claude Desktop, and on claude.ai (web and Cowork). The install method differs: Claude Code and Claude Desktop read skills from ~/.claude/skills/[skill-name]/SKILL.md on your filesystem. claude.ai web and Cowork have no local skills folder — you upload each skill via Customize > Skills > Add > Upload a skill, dragging in one SKILL.md at a time. Full steps in the install section above.

Do I need Blotato to use the skills?

No. Six of the seven skills work without Blotato. post-scheduler is the only one needing it, and even there it falls back to saving the post as a copy-paste file if Blotato isn't connected.

Can I edit the skills?

Yes. Each skill is one SKILL.md file. Open it, change anything, save. Claude reads the updated version next session.

How do I share my own skills?

Same pattern. Create a folder named [your-skill-name]/ with a SKILL.md file inside (frontmatter: name, description, allowed-tools, plus instructions). For Claude Code or Desktop, place the folder under ~/.claude/skills/ and restart. For claude.ai web or Cowork, upload the SKILL.md (or a ZIP of the folder) via Customize > Skills > Add > Upload a skill.