Free Claude Skills
Free Claude skills you install once, then use forever. They take you from blank page to scheduled social post in one conversation.
Works in Claude Code, Claude Desktop, and Claude Cowork.
What's in the pack
5 skills compose into one workflow:
"I don't know what to post". Front door for beginners. Auto-runs the others.
One-time setup. Captures your business, customer, CTA, story, and voice.
"Write me a post about X for Instagram". Produces a graded, polished post.
"Is this post any good?". Scores a draft and lists the top 3 fixes.
"Schedule this to LinkedIn". Ships the post via Blotato.
You only need to know one skill on day one: content-coach. It calls the others behind the scenes.
How to install
Each skill is one file: SKILL.md. The install method depends on which Claude product you use.
Claude Code or Claude Desktop (filesystem install)
Create a folder at
~/.claude/skills/[skill-name]/Create a file inside called
SKILL.mdCopy the SKILL.md contents from the skill's page in this guide
Restart Claude Code, or fully quit and relaunch Claude Desktop
Use ~/.claude/skills/ for skills available in every Claude session. Use .claude/skills/ for project-only skills.
Claude Cowork (ZIP upload)
Cowork does not use a local skills folder. You upload skills through the app UI.
Create a folder on your computer named
[skill-name]/(use the skill's slug, e.g.,post-writer)Create a file inside called
SKILL.mdCopy the SKILL.md contents from the skill's page in this guide into that file
Compress the folder into a ZIP file
Open Claude Cowork
Click Customize in the left sidebar
Click Skills
Click the + button, then Upload a skill
Select the ZIP file
Toggle the skill on
Repeat for each skill. There is no .plugin file — Blotato skills are distributed as copy-paste SKILL.md text, which you package into a ZIP yourself for Cowork.
For organization-wide install, an admin enables it under Organization settings > Skills.
Confirm it loaded
Type one of the trigger phrases from the skill's page. If the skill responds, it loaded.
Install in this order
How they work together
A beginner only needs to know one skill: content-coach. The coach calls the others as needed.
Once brand-brief.md exists, you can call any skill standalone:
post-writer directly when you have an idea
post-grader directly when you wrote a draft and want feedback
post-scheduler directly when you have finished copy
Beginner walkthrough
Sarah owns a handmade candle business. She has never posted on social. She installed the skills.
Session 1: blank page
Sarah types: "I want to start posting but I don't know what to do."
Claude triggers content-coach
content-coach checks the working folder for a brand brief. None found, so it silently invokes brand-brief
brand-brief asks 5 short questions: what you sell, who buys, one CTA, recent story, vibe. Saves answers to
brand-brief.mdcontent-coach reads the brief and generates 5 specific post ideas tied to her candles and audience
Sarah picks one: "the customer who used my candle in a proposal"
content-coach asks which platform. She says Instagram
content-coach calls post-writer with the idea, brief, and platform
post-writer drafts hook, caption, and CTA
post-writer auto-invokes post-grader. Grader scores hook 6/10 and CTA 5/10, suggests fixes, post-writer applies them
content-coach shows the final post and asks "Approve and ship?"
Sarah says yes. content-coach calls post-scheduler. Done.
One conversation, blank page to scheduled post.
Session 2: she has momentum
Sarah types: "give me a few more ideas."
content-coach triggers. Brand brief already exists, so it skips intake and jumps straight to ideation. Same flow, faster.
Session 3: she wrote her own draft
Sarah types: "is this caption any good?" and pastes her draft.
Claude invokes post-grader directly. Grader scores it, shows fixes inline. Sarah accepts the rewrite, then types "schedule this for tomorrow morning". post-scheduler fires.
Session 4: power user
Sarah types: "write me a post about [idea]."
post-writer fires directly. Grader runs after. Scheduler runs on approval.
What the skills are tuned for
The pack is optimized for virality, not clean copy alone. The grader weights hook strength at 50%. The first 3 words decide whether the post gets read. The other dimensions (curiosity, emotional charge, share-worthiness, voice match, polarity, platform fit) split the remaining 50%.
The skills steer toward:
Hook patterns with high virality ceilings: receipts ("I tested 47 X"), reverse ("most people think X, here's why they're wrong"), stolen lessons ("I copied X")
Brand briefs capturing your strong opinion or wedge. The contrarian belief fuels polarizing posts.
CTAs driving shares, saves, or polarizing comments. Not "what do you think?"
Platform-algorithm fit: LinkedIn rewards comments, IG rewards saves, FB rewards shares, TikTok rewards completion. CTAs match the metric.
Universal voice rules baked in
Every post the skills produce follows these rules:
Contractions always ("don't" not "do not")
Active voice, short sentences
Address the reader as "you"
Numbers as digits ("3 tips" not "three tips")
No em dashes
One concrete idea per post
Specific details over generic statements
Customizing
You own these files. Edit them.
Update hook patterns in
post-writer/SKILL.mdto add ones working for your nicheAdjust grading rubric weights in
post-grader/SKILL.mdif you care more about CTA than hookRe-run brand-brief any time your business changes
Dependencies
Required: Claude with file system access (Read, Write, Edit tools)
Optional: Blotato MCP server for scheduling. Without it, post-scheduler falls back to writing the post to a file you paste manually. To set up, see Claude Code MCP setup or MCP Server Setup
FAQs
Where do I get the free Claude skills?
Click any skill name in the table above. Each skill's page has the full SKILL.md as a copy-paste block. Follow the 4-step install at the top of the page.
Are the Claude skills free?
Yes. The full content creator pack is free to download and use.
What Claude skills do you offer for content creation?
Five skills: content-coach, brand-brief, post-writer, post-grader, post-scheduler. They chain together. content-coach orchestrates the others.
Do the skills work in Claude Cowork?
Yes. The same SKILL.md content works in Claude Code, Claude Desktop, and Claude Cowork. The install method differs: Claude Code and Claude Desktop read skills from ~/.claude/skills/[skill-name]/SKILL.md on your filesystem. Cowork has no local skills folder — you save the SKILL.md inside a folder named after the skill, ZIP the folder, then upload it via Customize > Skills > + > Upload a skill inside the Cowork app. Full steps in the Claude Cowork install section above.
Do I need Blotato to use the skills?
No. The first 4 skills work without Blotato. post-scheduler is the only one needing Blotato. Even there, it falls back to saving the post as a copy-paste file if Blotato isn't connected.
Can I edit the skills?
Yes. Each skill is one SKILL.md file. Open it, change anything, save. Claude reads the updated version next session.
How do I share my own skills?
Same pattern. Create a folder named [your-skill-name]/ with a SKILL.md file inside (frontmatter: name, description, allowed-tools, plus instructions). For Claude Code or Desktop, place the folder under ~/.claude/skills/ and restart. For Cowork, ZIP the folder and upload via Customize > Skills > + > Upload a skill.
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